Loom

Async video messaging with screen recording and camera. Acquired by Atlassian for $975M in 2023. Free tier with limits.

Adequate

https://www.loom.com · Reviewed 2026-04-11 · Editorial assessment by Mike Schneider — not an independent security audit

What should journalists know about Loom?

Loom solved the 'this meeting could have been an email' problem by making screen recordings frictionless. Record your screen, camera, or both; share a link; viewers watch on their own time and leave timestamped comments. Atlassian acquired Loom for $975M in October 2023, integrating it across Jira, Confluence, and the Atlassian ecosystem. For newsrooms, Loom is useful for editorial feedback ('here's what I'd change in paragraph 3'), explaining data analysis steps, onboarding new reporters, and async standups across time zones. The free tier is heavily limited — 25 videos, 5 minutes each, 720p — but enough to test whether async video fits your workflow. The AI features (summaries, chapters, filler word removal) are locked behind the $20/month Business + AI tier. Post-acquisition, Loom is now part of Atlassian's enterprise stack, which means strong security infrastructure but also more complex data handling across the Atlassian ecosystem. Videos are stored on AWS with encryption at rest and in transit.

Best for

Editorial feedback and story markup. Explaining data analysis or investigation methodology. Async team standups for distributed newsrooms. Onboarding and training for new reporters. Video pitches to editors or clients.

Not for

Confidential source discussions or sensitive editorial conversations (videos stored on Atlassian/AWS servers). Live video calls or real-time collaboration (Loom is async-only). Long-form video production (use dedicated editing software). Environments where video recording creates legal or consent issues.

Security & Privacy

Encryption in transit Yes

Data is scrambled while being sent to their servers

Encryption at rest Yes

Data is scrambled when stored on their servers

Data jurisdiction United States (Atlassian, Inc., headquartered in Sydney, Australia, with major operations in San Francisco). Video data stored on AWS with VPC isolation. Servers behind secure firewall. Videos uploaded via SSL-encrypted websocket. Enterprise plan supports custom data retention policies.

Where servers are located — affects which governments can request your data

Security rating Adequate

Account required. Videos stored on Atlassian/AWS infrastructure, private by default unless shared via link. Loom sends data only to trusted third-party sub-processors under strict privacy agreements. Enterprise plan adds SSO, SCIM, advanced privacy, and visibility controls over Personal Library content. Atlassian's broader privacy framework applies post-acquisition.

How to protect yourself:

Do not record discussions involving confidential sources or sensitive unpublished information — videos are stored on Atlassian's cloud infrastructure. Review link-sharing settings before distributing videos (anyone with the link can view by default on lower tiers). Use password protection on sensitive videos when available. Enterprise tier adds SSO, SCIM, and content visibility controls. Download important videos locally as backups.

Enterprise-grade infrastructure via Atlassian — encryption at rest and in transit on AWS, VPC isolation, SSL-encrypted video uploads. Enterprise tier adds SSO, SCIM, advanced privacy controls, and custom data retention. Atlassian is SOC 2 and ISO 27001 certified at the company level. Free and Business tiers have limited admin controls. Not recommended for recording discussions involving confidential sources or sensitive editorial content.

Who Owns This

Owner Atlassian, Inc. (acquired Loom in October 2023 for $975M). Atlassian is publicly traded (NASDAQ: TEAM), headquartered in Sydney, Australia. Co-founders: Scott Farquhar and Mike Cannon-Brookes. Loom originally founded by Joe Thomas, Vinay Hiremath, and Shahed Khan.

Funding Fully owned subsidiary of Atlassian (NASDAQ: TEAM). Pre-acquisition, Loom raised $203M from investors including Andreessen Horowitz, Sequoia, Kleiner Perkins, and Coatue.

Business model Freemium SaaS within the Atlassian ecosystem. Revenue from Business, Business + AI, and Enterprise subscriptions. Deep integrations with Jira, Confluence, Slack, Salesforce, and GitHub. Part of Atlassian's broader collaboration platform strategy.

Pricing

Starter (free): 25 videos max, 5-minute recording limit, 720p quality, up to 50 workspace members (10 for Atlassian-integrated accounts). Business: $12.50/creator/month annual — unlimited videos, custom branding, 4K quality, drawing tools, integrations. Business + AI: $20/creator/month annual — auto-summaries, AI editing, filler word removal, auto-chapters, transcript-based editing. Enterprise: custom pricing — SSO, SCIM, advanced privacy, custom data retention.

This is an editorial assessment based on publicly available information as of 2026-04-11, using our published methodology. Independent security review is pending. Security posture can change at any time. This is not a guarantee of safety.

Something wrong or outdated? Report it.