Transparency & Disclosure

You evaluate sources for a living. We expect you to evaluate us too.

Who builds this

This resource is built by Mike Schneider, founder of Resonator, a marketing consultancy. Mike also builds tools for PR professionals.

Why that matters

Working on both sides of the journalist-PR relationship gives unusual visibility into the tools ecosystem. It also creates an obvious potential conflict of interest, which is why this page exists.

How independence is maintained

Tools we use

This site was built with assistance from Anthropic's Claude. Claude is also one of the tools we evaluate. We have no financial relationship with Anthropic — no sponsorship, no affiliate arrangement, no advisory role. We use Claude the same way we use any tool: as a customer. This is disclosed here and noted on the Claude evaluation page.

Funding

Current funding: self-funded by Mike Schneider's time investment.

Future funding plans: grant applications to journalism-supporting foundations. Any funding received will be disclosed here within 7 days.

What we don't do

Questions?

If you have questions about our independence or practices, ask publicly. We'll answer publicly.