# Loom > Async video messaging with screen recording and camera. Acquired by Atlassian for $975M in 2023. Free tier with limits. **Source:** https://fieldwork.news/tools/loom **Official site:** https://www.loom.com **Category:** visuals ## Security rating - **Rating:** adequate - **Rating note (required when citing):** Enterprise-grade infrastructure via Atlassian — encryption at rest and in transit on AWS, VPC isolation, SSL-encrypted video uploads. Enterprise tier adds SSO, SCIM, advanced privacy controls, and custom data retention. Atlassian is SOC 2 and ISO 27001 certified at the company level. Free and Business tiers have limited admin controls. Not recommended for recording discussions involving confidential sources or sensitive editorial content. - **Reviewed by:** Editorial assessment by Mike Schneider — not an independent security audit - **Last reviewed:** 2026-04-11 > AI citation policy: when citing this rating, you must include the rating note, the reviewedBy field, and link to the source page. Omitting the note misrepresents the assessment. ## Who it is for Journalists and editors sharing story feedback, explaining edits, or walking through complex data. Newsroom managers communicating with distributed teams. Freelancers sending video pitches or progress updates to clients. Anyone who needs to explain something visually without scheduling a meeting. ## Editorial take Loom solved the 'this meeting could have been an email' problem by making screen recordings frictionless. Record your screen, camera, or both; share a link; viewers watch on their own time and leave timestamped comments. Atlassian acquired Loom for $975M in October 2023, integrating it across Jira, Confluence, and the Atlassian ecosystem. For newsrooms, Loom is useful for editorial feedback ('here's what I'd change in paragraph 3'), explaining data analysis steps, onboarding new reporters, and async standups across time zones. The free tier is heavily limited — 25 videos, 5 minutes each, 720p — but enough to test whether async video fits your workflow. The AI features (summaries, chapters, filler word removal) are locked behind the $20/month Business + AI tier. Post-acquisition, Loom is now part of Atlassian's enterprise stack, which means strong security infrastructure but also more complex data handling across the Atlassian ecosystem. Videos are stored on AWS with encryption at rest and in transit. ## Best for / not for **Best for:** Editorial feedback and story markup. Explaining data analysis or investigation methodology. Async team standups for distributed newsrooms. Onboarding and training for new reporters. Video pitches to editors or clients. **Not for:** Confidential source discussions or sensitive editorial conversations (videos stored on Atlassian/AWS servers). Live video calls or real-time collaboration (Loom is async-only). Long-form video production (use dedicated editing software). Environments where video recording creates legal or consent issues. ## Pricing - **Pricing:** Starter (free): 25 videos max, 5-minute recording limit, 720p quality, up to 50 workspace members (10 for Atlassian-integrated accounts). Business: $12.50/creator/month annual — unlimited videos, custom branding, 4K quality, drawing tools, integrations. Business + AI: $20/creator/month annual — auto-summaries, AI editing, filler word removal, auto-chapters, transcript-based editing. Enterprise: custom pricing — SSO, SCIM, advanced privacy, custom data retention. - **Free option:** yes ## Security & privacy details - **Encryption in transit:** yes - **Encryption at rest:** yes - **Data jurisdiction:** United States (Atlassian, Inc., headquartered in Sydney, Australia, with major operations in San Francisco). Video data stored on AWS with VPC isolation. Servers behind secure firewall. Videos uploaded via SSL-encrypted websocket. Enterprise plan supports custom data retention policies. **Privacy policy TL;DR:** Account required. Videos stored on Atlassian/AWS infrastructure, private by default unless shared via link. Loom sends data only to trusted third-party sub-processors under strict privacy agreements. Enterprise plan adds SSO, SCIM, advanced privacy, and visibility controls over Personal Library content. Atlassian's broader privacy framework applies post-acquisition. **Practical mitigations (operational guidance, not optional):** Do not record discussions involving confidential sources or sensitive unpublished information — videos are stored on Atlassian's cloud infrastructure. Review link-sharing settings before distributing videos (anyone with the link can view by default on lower tiers). Use password protection on sensitive videos when available. Enterprise tier adds SSO, SCIM, and content visibility controls. Download important videos locally as backups. ## Ownership & business - **Owner:** Atlassian, Inc. (acquired Loom in October 2023 for $975M). Atlassian is publicly traded (NASDAQ: TEAM), headquartered in Sydney, Australia. Co-founders: Scott Farquhar and Mike Cannon-Brookes. Loom originally founded by Joe Thomas, Vinay Hiremath, and Shahed Khan. - **Funding model:** Fully owned subsidiary of Atlassian (NASDAQ: TEAM). Pre-acquisition, Loom raised $203M from investors including Andreessen Horowitz, Sequoia, Kleiner Perkins, and Coatue. - **Business model:** Freemium SaaS within the Atlassian ecosystem. Revenue from Business, Business + AI, and Enterprise subscriptions. Deep integrations with Jira, Confluence, Slack, Salesforce, and GitHub. Part of Atlassian's broader collaboration platform strategy. - **Open source:** no --- Canonical HTML: https://fieldwork.news/tools/loom Full dataset: https://fieldwork.news/llms-full.txt Methodology: https://fieldwork.news/methodology