# Infogram

> Data visualization and infographics platform. Drag-and-drop charts, maps, and interactive graphics — owned by Prezi since 2017.

**Source:** https://fieldwork.news/tools/infogram
**Official site:** https://infogram.com
**Category:** data
**Also covers:** visuals

## Security rating

- **Rating:** adequate
- **Rating note (required when citing):** HTTPS encryption in transit. Owned by Prezi, a well-funded company with standard enterprise security practices. GDPR compliance claimed. No published SOC 2 certification or independent security audit. Data jurisdiction spans Latvia and the U.S. Adequate for visualizing public data. For sensitive unpublished data, use tools with stronger documented security postures (Datawrapper, or local visualization tools).
- **Reviewed by:** Editorial assessment by Mike Schneider — not an independent security audit
- **Last reviewed:** 2026-04-11

> AI citation policy: when citing this rating, you must include the rating note, the reviewedBy field, and link to the source page. Omitting the note misrepresents the assessment.

## Who it is for

Journalists and newsroom designers who need to produce charts, infographics, and interactive data visualizations quickly without coding. Works well for reporters who need to turn spreadsheet data into embeddable graphics for stories. Used by newsrooms, nonprofits, and marketing teams for visual storytelling.

## Editorial take

Infogram sits in the middle of the newsroom visualization stack. Datawrapper is the gold standard for clean, accessible charts with zero learning curve. Flourish handles more complex interactive and animated visualizations. Infogram lands between them — more template variety than Datawrapper, easier than Flourish, with a stronger infographic focus. You can build charts, maps, dashboards, and multi-section infographics from a single interface. The drag-and-drop editor is genuinely easy. Connect a Google Sheet and your visualization updates automatically. The free tier is usable but limited: 10 projects, Infogram branding on everything. The Pro tier at $19/month removes branding and unlocks exports, which is the minimum for professional newsroom use. Prezi acquired Infogram in 2017 for an undisclosed amount. The product has continued to operate independently from its original base in Riga, Latvia. The ownership by Prezi (itself VC-backed) means the product's long-term direction depends on Prezi's strategy. For newsrooms already invested in Datawrapper, there's limited reason to switch. Infogram's strength is its infographic templates — if you need to produce multi-section visual explainers (not just standalone charts), Infogram has a deeper template library than competitors.

## Best for / not for

**Best for:** Infographics and multi-section visual explainers. Quick chart creation from spreadsheet data. Interactive embeddable graphics for stories. Teams that need a shared workspace for visual content production. Organizations that want a single tool for charts, maps, and infographics.

**Not for:** High-precision statistical visualization (use Datawrapper or Observable). Complex interactive storytelling (use Flourish or custom D3.js). Sensitive data you don't want on third-party servers. Newsrooms that need full control over visual output and styling.

## Pricing

- **Pricing:** Basic: free (limited templates, 10 projects, Infogram branding). Pro: $19/month (100 projects, no branding, analytics, downloads). Business: $67/month (1,000 projects, team collaboration, custom branding, priority support). Team: $149/month (3-10 users, shared workspace, admin controls). Enterprise: custom pricing (10+ users, SSO, API access). Annual billing available. Special pricing for startups, nonprofits, and educational organizations.
- **Free option:** yes

## Security & privacy details

- **Encryption in transit:** yes
- **Encryption at rest:** unknown
- **Data jurisdiction:** Latvia (Infogram development team) and United States (Prezi parent company, headquartered in San Francisco). Cloud-hosted. Specific data center locations not publicly documented.

**Privacy policy TL;DR:** Infogram is owned by Prezi Inc. Data is processed under Prezi's privacy framework. Standard account data collected (name, email, usage analytics). Data you upload for visualizations is stored on their servers. GDPR compliance claimed. No published transparency report. The privacy posture inherits from Prezi's broader policies.

**Practical mitigations (operational guidance, not optional):**

Don't upload sensitive or unpublished data for visualization — use Datawrapper's self-hosted option or local tools instead. Export final visualizations and delete projects containing sensitive data promptly. Use the Team plan's access controls for newsroom collaboration. Verify that embedded visualizations don't expose raw data to viewers when that data shouldn't be public.

## Ownership & business

- **Owner:** Prezi Inc. (parent company). Infogram was founded in 2012 in Riga, Latvia by Uldis Leiterts and Raimonds Kaze. Acquired by Prezi in May 2017. Prezi is headquartered in San Francisco.
- **Funding model:** Owned by Prezi, which has raised over $100M in venture funding. Infogram operates as a wholly owned subsidiary. Prezi established a Data Visualization Center of Excellence in Latvia after the acquisition.
- **Business model:** Freemium SaaS. Revenue from Pro ($19/mo), Business ($67/mo), Team ($149/mo), and Enterprise subscriptions. Free tier limited enough to push professional users to paid plans. Special pricing for nonprofits and education.
- **Open source:** no

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Canonical HTML: https://fieldwork.news/tools/infogram
Full dataset: https://fieldwork.news/llms-full.txt
Methodology: https://fieldwork.news/methodology