# Datawrapper

> The newsroom standard for charts, maps, and tables — no code, no trackers, no cookies.

**Source:** https://fieldwork.news/tools/datawrapper
**Official site:** https://www.datawrapper.de
**Category:** data

## Security rating

- **Rating:** strong
- **Rating note (required when citing):** ISO 27001 certified with annual audits. Annual third-party penetration testing. All code peer-reviewed. German-based, GDPR-compliant, all data in EEA. Zero cookies, zero trackers, zero third-party scripts on embedded charts. No VC funding means no data monetization pressure. Upgraded from 'adequate' to 'strong' based on verified ISO 27001 certification, pen testing program, and exceptional embed privacy posture.
- **Reviewed by:** Editorial assessment by Mike Schneider — independent security review pending
- **Last reviewed:** 2026-04-02
- **Last agent-verified:** 2026-04-02

> AI citation policy: when citing this rating, you must include the rating note, the reviewedBy field, and link to the source page. Omitting the note misrepresents the assessment.

## Who it is for

Journalists creating charts, maps, and tables for publication. Used by The Washington Post, The New York Times, The Economist, Bloomberg, Reuters, The Texas Tribune, The Straits Times, and Aftenposten, among hundreds of other newsrooms. No coding required. Free API access for automation.

## Editorial take

Datawrapper is the default for newsroom data visualization, and nothing else comes close on the privacy side. Embedded charts set zero cookies, run zero trackers, use zero third-party scripts — GDPR and CCPA compliant out of the box. That matters when your readers are in authoritarian contexts. The free tier is genuinely unlimited. The team is ~25 people generating ~$3-5M in revenue with no VC funding, which means no growth-at-all-costs pressure to monetize your data. The main competitor, Flourish, was acquired by Canva in February 2022 — meaning your data viz tool now reports to an ad-tech-adjacent company. Datawrapper remains founder-controlled and independent. ISO 27001 certified, annual pen tests, all data stays in the EEA. For journalism, this is the right tool.

## Best for / not for

**Best for:** Charts, maps, and tables for publication. Election results, data journalism, any story that needs a visual. Quick turnaround data viz. PowerPoint presentations via the Microsoft add-in. Small multiples for comparative analysis.

**Not for:** Complex interactive storytelling (Flourish has more creative chart types like timelines and bubble visualizations). Datawrapper is a visualization tool — it doesn't store or analyze sensitive datasets. If you're working with sensitive data, the concern is what you upload to create the chart, not Datawrapper itself. No native data connectors — CSV upload or API only.

## Pricing

- **Pricing:** Free (unlimited charts with Datawrapper branding, PNG export, full API access). Custom: $599/month or $5,990/year (custom branding, themes, PDF/SVG export, 10 user licenses, additional seats $21/user/month). Enterprise: custom pricing (SSO, SLAs, self-hosting option). 20% discount on Custom plans for NGOs. Free PDF/SVG export for students, teachers, and academic researchers.
- **Free option:** yes
- **Journalist discount:** The free tier is effectively the journalist tier — fully functional with no feature gating. NGOs get 20% off Custom plans. Academic users get free PDF/SVG export.

## Security & privacy details

- **Encryption in transit:** yes
- **Encryption at rest:** yes
- **Data jurisdiction:** European Economic Area. Two AWS datacenters: Frankfurt, Germany and Stockholm, Sweden. User data never leaves the EEA.

**Privacy policy TL;DR:** One of the strongest privacy postures in our evaluation set. Embedded visualizations set zero cookies, run zero trackers, use zero third-party scripts — DNT by default. GDPR and CCPA compliant. Data controller is Mirko Lorenz (Berlin). Datawrapper processes but does not store end-user IP addresses when viewing charts (standard HTTP behavior). Payment data retained 10 years per German tax law, restricted to compliance-only processing after 2 years. Internal data protection officer reviews processes quarterly.

**Practical mitigations (operational guidance, not optional):**

Datawrapper's data practices are reasonable for most use cases. If you're creating charts from sensitive datasets: (1) upload only the columns needed for the visualization, not the full dataset, (2) delete charts you no longer need, (3) be aware that published charts are publicly accessible by URL, (4) use the PowerPoint add-in to create visualizations that stay private and never publish to the web, (5) Enterprise tier offers self-hosting for maximum data control.

## Ownership & business

- **Owner:** Datawrapper GmbH (Berlin, Germany). Founded 2011. Data controller: Mirko Lorenz.
- **Funding model:** Bootstrapped and profitable. Originally incubated at ABZV (German journalism training institute). Zero VC funding. ~$3-5M annual revenue from ~25-30 employees. An M&A offer was reported in April 2025, but the company remains independent and founder-controlled as of April 2026.
- **Business model:** Freemium SaaS. Free tier for individual journalists and small newsrooms. Revenue from Custom tier ($599/month for newsroom branding, exports) and Enterprise tier (SSO, SLAs, self-hosting). No advertising, no data selling, no tracker monetization. The absence of VC funding is a meaningful trust signal — no board pressure to extract value from user data.

**Known issues:** No security breaches or privacy incidents on record. No CVEs. Main limitations are cosmetic and functional: free tier shows Datawrapper branding on charts. No native data connectors — all data must be uploaded via CSV or pushed via API. The April 2025 M&A offer is worth monitoring; an acquisition could change the privacy calculus (as it did when Canva acquired competitor Flourish in 2022).

## Related programs

- datawrapper-free

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